Business Networks Management Meets Social Networks

Octavio Pitaluga

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Obama: Article

Is President Obama a Chief Networking Officer?

The key is monetizing, or achieving some type of quantifiable, through the nurturing of a company's social capital.

The power of politics.

The power of the web!

The web will convert people into relationships in the CNO’s network .  If nurtured properly with win-win propositions, this network will become your power partners. The management of social capital is a critical role of the CNO.  Follow my drift?  This is exactly what President Obama’s campaign did very well.

President Obama has been credited with being a pioneer when it comes to the Internet and moving it to the mainstream of political life.  Grass roots marketing and the use of the Internet by the Obama campaign helped overcome a huge lead by Hillary Clinton early in the nominating race.

One aspect, the online presence and site had easy-to-employ tools, allowing those interested in finding out more, helping out, being present – virtually and contributing financially, etc.  Making people feel like they were “making a difference” immediately.  There is something to say about the American society and their appetite to see immediate dividends from their efforts.  What quicker way than the internet?

His goal of getting “votes” is what drove his efforts and mapped this part of the campaign. The managing of Social Networking helped President Obama gain a tremendous amount of new supporters which became votes.  He is quite popular on Facebook, which is dominated by college students looking for guidance on who to vote.  Befriending President Obama is easy and shows a certain level of support, most importantly all others who stumble upon someone’s friends that include President Obama assume there is support.

Since 2007 we have seen a rebirth in college age student interest in politics and wanting to exercise their right  to vote, President Obama was well positioned to capture much of that wave.  The internet was a powerful vehicle in the campaign’s fundraising efforts as well.

How about announcing your campaign and creating various official campaign commercials on YouTube which has been watched in excess of 14.5 million hours! – For Free!!

From what I hear it would cost about 50 million dollars to get that kind of air time on regular TV.

Viral marketing is powerful.  News, good or bad, spreads like a virus in the www.  This TIME Magazine article reinforces the fact and is a great read.
If the President of the US can use the power of the web with CNO-type efforts, what can a person like this do for a company?

Monetizing, or achieving some type of quantifiable result – in this case more votes, from a company’s social and virtual capital through capturing an audience, fostering and developing relationships, viral and grass roots marketing, raising the buzz and awareness, etc…

If President Obama is not a CNO, he has hired a pretty darn good one.

So my question is: Why wouldn’t any company want  an ongoing concentrated effort with the opportunity for such results?

Begin the search for your new CNO.


More Stories By RR Mussa

A free-spirited entrepreneur, Roger leads a multi-million dollar wealth management practice at a global firm whose client base includes high-net-worth individuals, pre/retirees, athletes and entertainers.

He is involved and coordinates advisory boards for various companies, projects and organizations that attract his interest and passion.

Chief Networking Officer at Celebrity Spouses, a virtual and social community that celebrates and is a partner to spouses of the Celebrity athlete, musician and entertainer. A role he would like to educate the business community on its value and importance in today's world.

Through his travels and his vast network, Roger is exposed to many different projects and opportunities and is often found contributing his vision, business development, sales/marketing, networking, coaching and financial expertise.